Kriptopodjetja bi se lahko soočila z zaporom zaradi nepooblaščenih oglasov: regulator Združenega kraljestva

Crypto firms in the United Kingdom will soon be required to follow new advertising guidelines, following opozorilo finančnega organa države.

In a statement published on Monday, the financial regulator said that those companies that fail to comply with the upcoming financial promotions regime will face up to two years in prison.

While the new rules have yet to be finalized, crypto firms will be subject to the same rules that other high-risk investments follow, including the use of specific risk warnings and positive frictions like a 24-hour cooling off period. Crypto promotions will also need to be “clear, fair, and not misleading.”

The financial regulator also warned that users won’t receive their funds back if they lose them in crypto.

»Večkrat smo opozarjali, da morajo biti potrošniki pripravljeni izgubiti ves svoj denar, če kupijo kriptosredstva. Nedavni dogodki, kot je odmeven propad več podjetij za kriptosredstva, dodatno poudarjajo tveganost teh izdelkov. Malo verjetno je, da bo v okviru odškodninske sheme finančnih storitev za potrošnike, ki izgubijo denar, na voljo kakršno koli nadomestilo,« v izjavi je zapisano.

The Financial Conduct Authority added that crypto firms both in the UK and those based overseas, regardless of what technology is used to make the promotion, “should get ready for the new regime.”

There are many misleading advertisements in the crypto industry. While the new ad rules in the UK should make it safer for users to choose their crypto products, they should still do their own thorough research before deciding what to use and where to invest money.