Expert Advice To Help Web3 Companies Survive Precarious Economic Times

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Nobena industrija in nobeno podjetje ni navdušeno nad gospodarsko negotovostjo in mnogi finančni strokovnjaki menijo, da je trenutni svetovni trg negotov. Medtem ko mora vsako podjetje iskati načine, kako okrepiti poslovanje in zmanjšati stroške v gospodarstvu, ki je upadlo, je lahko prizadevanje še posebej zahtevno za podjetja Web3, ki so razmeroma mlada, imajo morda manj pripravljenih virov kot njihovi bolj uveljavljeni partnerji Web2 in delujejo znotraj industrije, ki je mnogi tujci ne razumejo in ne razumejo vrednosti.

Should the macro-economy take the turn some are predicting, only those companies — no matter their industry — that have taken steps to prepare for the storm will weather it well (or at all). Below, 14 members of Inovacijski krog Cointelegraph share their advice to help Web3 companies take proactive steps to ready themselves and their communities for what could be a difficult road ahead.

Določite svoj namen

In an uncertain market, Web3 companies must have a defined purpose. Curious participants looking to expand their financial, social or cultural horizons through a novel service must first be convinced of its utility. Discussions of value aside, true innovation reshapes how users spend equally precious commodities: time and energy. To remain competitive, executing well is only half the battle. – Oleksandr Lutskevič, CEX.IO

Rešite resničen problem visoke vrednosti

Engineer value within your product, platform or protocol and solve a real, high-value problem. Customers pay for painkiller products — those that solve immediate problems — not for vitamins — “nice to have” products. Web3 companies must gravitate toward considering the magnitude of a given problem and the value they can add, not just be “me too” players living on hype. – Nitin Kumar, zblocks

Zgradite blagovno znamko z jasno zgodbo in vrednostno ponudbo

What do Apple, Microsoft, Instagram and Slack have in common? All are global, household-name brands that started during times of economic recession. The lesson here is: Don’t just build a company or a product; build a brand with a clear story and value proposition that will justify your existence even when times are tough. That’s what will carry you through. – Nemec Ramirez, RELEVANCE HOUSE AG

Dajte prednost povečanju dnevnih aktivnih uporabnikov

Web3 companies should prioritize increasing their daily active users as a metric of genuine engagement. Simultaneously, they must extend their financial runway to ensure sustainability over the next six months, even in a volatile economy. Attracting a broad customer base will be key, but retaining them with trust and value will be paramount. – Erki Koldits, OÜ Popspot

Za zmanjšanje stroškov se osredotočite na manj pomembna področja

Reduce costs without reducing your upside. When adapting to difficult market conditions, Web3 businesses should ask themselves which expenses are most vital to the company’s core value proposition. Then, target less essential areas for cost cutting while preserving the elements that are critical for your product quality and sustainable growth. – Wolfgang Rückerl, ENT Technologies AG

Poiščite način za dodajanje vrednosti podjetjem Web2

Target a basic customer need to de-risk your company. I don’t believe Web3 technology has to be segregated from the rest of the economy; there’s no reason to rebuild the entire market economy for Web3. Find a way to add value to Web2 businesses, and plan now to scale up when it makes sense. I think we’re through the times of easy money and flash-in-the-pan successes. Play the long game. – Stephanie Torej, geeq

Osredotočite se na interoperabilnost

Web3 companies should focus on interoperability. As the economic landscape shifts, the ability to seamlessly integrate with various blockchains and traditional financial systems could be a lifeline. It not only diversifies risk, but also opens up new avenues for user acquisition and revenue. Being too insular in your tech stack can be a hidden vulnerability when the market tightens. – Tiago Serôdio, Partisia Blockchain

Zgradite svoj izdelek in svojo skupnost osrednjih podpornikov

Now is a good time for a Web3 company to reevaluate and focus on building its product and its community of core supporters. As the market quiets down, a lot of the high-profile, low-substance companies will go into hibernation. Conversely, the ones in it for the long haul have an opportunity to grow their user bases and feature lists away from the cacophony that has come to characterize bull markets. – Jason Fernandes, AdLunam Inc.

Dajte prednost močni varnosti in obvladovanju tveganja

Prioritize strong security measures and hefty risk management strategies to protect digital assets and user data against potential vulnerabilities and uncertainties. In the volatile Web3 space, data leaks can be devastating. Implementing decentralized storage, advanced encryption and continuous security audits is paramount to safeguarding both user trust and your company’s reputation. – Anthony Georgiades, Pastelna mreža

Izogibajte se porabi za družbene vplivneže

Web3 companies should refrain from spending on social influencers. After 2022, many influencers on YouTube, TikTok, and similar platforms fell from glory due to their paid endorsements of Luna and FTX prior to their unprecedented crashes. These social influencers lost respect in the industry, and there is still mistrust among the public. It’s definitely not worth the potential reputation hit. – Ayelet Noff, SlicedBrand

Poiščite učinkovitejše metode trženja in ostanite v stiku z regulatorji

There will be economic uncertainties forever. To deal with unseen and precarious financial times, Web3 companies should focus on more efficient ways of marketing, like replacing ads with SEO. Further, they should stay in constant touch with regulators to seek their support wherever possible. This also helps to address some of the misunderstandings that regulators have about crypto. – Abhishek singh, Acknoledger

Sredstva dodelite inovacijam, po katerih je povpraševanje, in poudarite kakovost pred količino

The most important step when resources are constricted is to identify areas that are most in demand and allocate resources to those technological innovations. Second, offer quality over quantity to your community, and distinguish your brand by building with purpose — the Web3 space frequently “builds in public,” which is beneficial and can be leveraged to bolster both of these points. – Megan Nyvold, BingX

Predstavite moč modelov upravljanja Web3

Times of economic uncertainty provide an opportunity to showcase the power of Web3 governance models. It’s time for Web3 companies, particularly DAOs, to get their ships in order and mitigate their financial risks in a fast-evolving economic landscape. Accountability and transparency will allow them to prioritize resilient revenue streams and collectively ensure long-term viability. – Šeraz Ahmed, STORM partnerji

Naj bodo vaši razvijalci in skupnost navdušeni

As low global liquidity levels lower crypto token prices, keeping both your developers and your community excited will become a challenge in this bear market. Stay ahead of the pack in terms of technology; don’t rest on previous bull market victories. If you need to airdrop some NFTs or tokens to developers and active community members, go ahead. – Zain Jaffer, Zain Ventures

Ta članek je objavil Cointelegraph Innovation Circle, preverjena organizacija višjih vodstvenih delavcev in strokovnjakov v industriji tehnologije veriženja blokov, ki gradijo prihodnost z močjo povezav, sodelovanja in miselnega vodenja. Izražena mnenja ne odražajo nujno mnenj Cointelegrapha.