شائقین کی شکایت کے بعد بی بی سی نے 'ڈاکٹر کون' اے آئی کے پروموز کو پھینک دیا۔

شائقین کی شکایت کے بعد بی بی سی نے 'ڈاکٹر کون' اے آئی کے پروموز کو پھینک دیا۔

ٹائم سٹیمپ: 27 مارچ 2024 شام 4:58 بجے

The BBC says it has stopped using AI to promote Doctor Who and does not plan to do so again after it faced a backlash from fans of the popular television program. 

The broadcaster used AI “as part of a small trial” to create text for two marketing emails and mobile push notifications to advertise Doctor Who, a science-fiction series aired by the BBC for 60 years.

A human checked and cleared the text for the promo, the BBC says in a statement posted to its official complaints forum, but die-hard fans of the series still complained about the use of generative AI.

مزید پڑھئے: BBC’s Doctor Who and Top Gear Coming to the Sandbox Metaverse 

‘No plans for AI use again’

“As part of a small trial, marketing teams used generative AI technology to help draft some text for two promotional emails and mobile notifications to highlight Doctor Who programming available on the BBC,” the official statement پڑھتا ہے.

“We followed all BBC editorial compliance processes and the final text was verified and signed-off by a member of the marketing team before it was sent.”

“We have no plans to do this again to promote Doctor Who,” it added.

Doctor Who is a science-fiction series broadcast by the BBC for six decades. The program shows the adventures of a Time Lord called “the Doctor,” a scientist from a distant planet, who travels through time and space in a shop known by the acronym TARDIS.

In its statement, the BBC did not reveal the number of complaints it received from viewers nor specific details of what they complained about. The new season of Doctor Who will شروع in May on BBC and, for the first time, Disney+.

The decision to ditch artificial intelligence comes just weeks after the public broadcaster announced plans to experiment with the nascent technology in promoting Doctor Who and other programs.

BBC head of media inventory David Housden told reporters earlier this month that, “generative AI offers a great opportunity to speed up making the extra assets to get more experiments live for more content that we are trying to promote.”

“There’s a rich variety of content in the Whoniverse collection on iPlayer to test and learn with, and Doctor Who thematically lends itself to AI, which is a bonus,” he added, as رپورٹ کے مطابق by Gizmodo.

شائقین کی شکایت کے بعد بی بی سی نے 'ڈاکٹر کون' اے آئی کے پروموز کو پھینک دیا۔
Image credits: BBC

Upending the market

The BBC’s use of AI is part of a deliberate strategy by the firm to tap into emerging technologies. In 2023, the broadcaster brought Doctor Who and the car show Top Gear to the Sandbox metaverse.

However, generative AI, a type of the technology that can generate text, video and pictures from a simple prompt, is causing massive headaches for the film industry, particularly in Hollywood.

In February, Tyler Perry halted the $800 million expansion of his studio in Atlanta, U.S. over concerns about OpenAI’s new AI model, Sora, which creates ‘realistic’ videos from text prompts.

The billionaire planned to add 12 sound stages to his studio complex, but says “all of that [work] is currently and indefinitely on hold because of سورہ and what I’m seeing.”

Last year, writers and actors in Hollywood ہڑتال پر چلا گیا جو پانچ ماہ تک جاری رہا. مصنفین کو خدشہ تھا کہ AI ان کی ملازمتیں لے سکتا ہے، اور اداکاروں کو سیٹ پر ٹیکنالوجی سے تبدیل ہونے کا خدشہ ہے۔

ہڑتال سٹوڈیو کے مالکان اور کارکنوں کے درمیان ایک معاہدے کے ساتھ ختم ہو گئی، لیکن پیری جیسے لوگ اب بھی اس نقصان کے بارے میں فکر مند ہیں کہ Sora جیسی نئی ٹیکنالوجی فلم کے ماحولیاتی نظام پر ہو سکتی ہے۔

فلم انڈسٹری پر مصنوعی ذہانت کے اثرات کی پیش گوئی کرنے کے لیے ایک حالیہ تحقیق میں بتایا گیا ہے کہ 240,000 ملازمتیں ختم ہو سکتی ہیں۔

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