Femte største schweiziske bank, der muliggør handel med bitcoin for over 2 millioner kunder

• The fifth largest retail bank in Switzerland will allow its over two million customers to buy, sell and hold bitcoin by 2024.
• PostFinance is not only a leading Swiss retail bank, but is also the banking arm of Switzerland’s post office.
• The bank already partners with Swissquote for cryptocurrency services, but looks to be creating an independent platform.

PostFinance, the fifth largest Swiss retail bank and the banking arm Switzerland’s post office, will allow its 2.69 million customers to buy, sell and hold bitcoin and other cryptocurrencies beginning in 2024, according to a report from SwissInfo.

"Vores kunder ønsker direkte adgang til dette marked gennem deres husbank," siger PostFinance-chef for detailbank, Sandra Lienhart. "I betragtning af den voksende institutionalisering [af kryptovalutaer]] i de sidste 18 måneder, er dette det ideelle tidspunkt at komme ind på markedet."

In 2017, Swissquote became the first Swiss retail bank to offer trading services for bitcoin which led to an ample profit of over $104 million just last year, according to the report. This expertise led to PostFinance leaning on Swissquote in a partnerskab som så udviklingen af ​​Yuh, PostFinances digitale app, som gav sine kunder adgang til kryptovalutaer og førte til oprettelse af. Denne meddelelse ville dog tilsyneladende placere PostFinance i direkte konkurrence med Swissquote.

The decision of PostFinance to not only encourage the trading of bitcoin, but to also develop an independent platform to do so, comes amid a mass market correction which has seen bitcoin lose over 70% of its all-time-high value which almost reached $70,000. The Swiss postal banking arm will join the likes of other traditional institutions who have embraced bitcoin such as: Julius Baer, LGT Bank, Goldman Sachs, JP Morganog Fidelity blandt mange andre.

The service will focus primarily on the trading and custody of bitcoin and other cryptocurrencies, but the company is reportedly seeking additional external partners to continue building out product offerings.