VR concert platform AmazeVR partners with K-pop leaders

VR concert platform AmazeVR has signed a joint venture deal with one of Korea’s largest entertainment companies SM Entertainment and Studio KWANGYA, SM’s metaverse content production service.

Together, they will launch Studio A, which will be based in Seoul, South Korea.

With this partnership, AmazeVR will expand VR concert production by sourcing K-pop and Asian artists and broadening content diversity. Its ultimate goal is to bring fans from all around the world closer to their favourite artists through its global platform.

AmazeVR will bring its VR concert creation tools to Studio A, allowing the company to create high-quality VR concerts efficiently . These tools include AmazeVR’s custom 3D VR camera and stage setup, Unreal Engine-based VR VFX tools, and AI modules to automate manual tasks. Concerts will be distributed exclusively through AmazeVR’s VR music metaverse service and SM’s VR metaverse service.

“We’re thrilled at the prospect of working with SM to collaborate with K-pop and other Asian artists, as well as other Asian music companies through our new partnership,” said AmazeVR co-CEO Ernest Lee. “SM has influenced K-pop globally, united the music industry across the continent, and brought unique and energetic performances to worldwide audiences. We’re going to see some phenomenal VR concerts.”

SM Entertainment is South Korea’s largest entertainment company pioneering the global emergence of K-pop since its establishment in 1995. Recently, SM’s new girl group Aespa has made their debut both IRL and in the metaverse. They announced a deal with Warner Records in early June 2022 and played their first US live show at Coachella 2022. Other artists on SM’s roster include NCT, Super Junior, Girls’ Generation, Shinee, Exo, Red Velvet, SuperM, TVXQ, and BoA.