Peta največja švicarska banka, ki omogoča trgovanje z bitcoini za več kot 2 milijona strank

• The fifth largest retail bank in Switzerland will allow its over two million customers to buy, sell and hold bitcoin by 2024.
• PostFinance is not only a leading Swiss retail bank, but is also the banking arm of Switzerland’s post office.
• The bank already partners with Swissquote for cryptocurrency services, but looks to be creating an independent platform.

PostFinance, the fifth largest Swiss retail bank and the banking arm Switzerland’s post office, will allow its 2.69 million customers to buy, sell and hold bitcoin and other cryptocurrencies beginning in 2024, according to a report from SwissInfo.

»Naše stranke želijo neposreden dostop do tega trga prek svoje hišne banke,« pravi Sandra Lienhart, vodja bančništva na drobno pri PostFinance. "Glede na naraščajočo institucionalizacijo [kriptovalut]] v zadnjih 18 mesecih je to idealen čas za vstop na trg."

In 2017, Swissquote became the first Swiss retail bank to offer trading services for bitcoin which led to an ample profit of over $104 million just last year, according to the report. This expertise led to PostFinance leaning on Swissquote in a Partnerstvo ki je videl razvoj Yuh, digitalne aplikacije družbe PostFinance, ki je svojim strankam zagotavljala dostop do kriptovalut in vodila do ustanovitve. Vendar bi ta objava očitno postavila PostFinance v neposredno konkurenco Swissquote.

The decision of PostFinance to not only encourage the trading of bitcoin, but to also develop an independent platform to do so, comes amid a mass market correction which has seen bitcoin lose over 70% of its all-time-high value which almost reached $70,000. The Swiss postal banking arm will join the likes of other traditional institutions who have embraced bitcoin such as: Julius Baer, LGT banka, Goldman Sachs, JP Morganin Zvestoba med mnogimi drugimi.

The service will focus primarily on the trading and custody of bitcoin and other cryptocurrencies, but the company is reportedly seeking additional external partners to continue building out product offerings.