Bret Jordan and Tracy Schmidt Join Afero’s Executive Team

Afero’s success and growth has always been tied directly to its incredibly smart, experienced, and talented team. It is extremely exciting for all of us at Afero to expand our leadership team and welcome Bret and Tracy

Afero, the leading IoT Platform as a Service provider, is pleased to announce that Bret Jordan and Tracy Schmidt have joined the company’s executive team. As the world marches towards the inevitable interconnectedness of everything, Afero’s objective is to secure and accelerate the development of every smart thing. The additions of Bret and Tracy to the leadership team is a big step forward in achieving Afero’s vision.

Bret joins Afero as Chief Security Strategist and brings a wide range of business insights, product strategy, cybersecurity expertise, and over 25 years of leadership experience to Afero. Prior to joining Afero, Bret held leadership positions at Broadcom, Symantec, Blue Coat Systems and several other startups, enterprises, and nonprofits. Bret has extensive experience collaborating with government agencies, critical infrastructure, industry thought leaders, and academic researchers from around the world to drive creative new ideas, technologies, and solutions that can have material impact on protecting systems and data crucial to our way of life.

Tracy Schmidt brings almost 20 years of experience in HR to her role as Chief People & Culture Officer for Afero. 10 of those were at Google, where she led the HR Business Partner function for Android and the Mobile business unit. She has worked extensively with international teams, including time spent in Google’s Zurich tech hub. She specializes in scaling quick-growing organizations and evolving an exciting culture for teams distributed across the world.

“Afero’s success and growth has always been tied directly to its incredibly smart, experienced, and talented team. It is extremely exciting for all of us at Afero to expand our leadership team and welcome Bret and Tracy,” said Joe Britt, Afero CEO and Co-founder. “Bret brings a long and distinguished track record in cybersecurity, product development and strategy. Tracy is a master at building great teams and company culture. Each brings key leadership experience and qualities critical for the next stage of Afero’s mission.”

About Afero

Afero is the leading secure IoT Platform as a Service. Afero technology incorporates simplicity, ease of use, security, and data privacy into the entire solution, from manufacturing to product to cloud to end user. The Afero platform uniquely secures your entire supply chain while providing your customers with end-to-end encryption, fast onboarding, and direct to device failover. With Afero, products get to market 3x faster, have 10x higher attach rates, and have 99% fewer customer escalations. This user-friendly, fast, and secure IoT platform unlocks smart and connected capabilities for any product, vertical, sector, or industry, whether large or tiny, fixed or mobile. Afero’s world-class team is composed of mobile, hardware, security, and cloud veterans from Google, Apple, Nest, Symantec, Danger, Microsoft, Amazon, Twitter, Netflix and other leading platform companies.

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